Watch Weeks

1 article

Attendees at a bustling watch fair, with some individuals participating in private client meetings away from the main exhibition floor.

Watch Fairs Are More Relevant Than Ever—Just Not in the Form Baselworld Left Behind

Watch fairs remain highly relevant, but the monolithic model of Baselworld has been replaced by a diverse ecosystem of anchor events, collector-focused shows, and decentralized watch weeks, each serving distinct audiences and purposes in the modern watch world.

Santiago Acosta·June 24, 2026