Political Marketing

1 article

A modern media masthead building with digital screens, surrounded by people engrossed in their smartphones, illustrating the reach of influencer marketing.

Media Mastheads Adopt Influencer Marketing Strategies for Broader Reach

Progressive YouTuber Carlos Eduardo Espina received a staggering $400,000 from the Steyer campaign, revealing the high stakes of political influencer marketing.

Amélie Richard·June 1, 2026