Only 10 people in the world will ever own Morgan's new Midsummer Coupé, a hard-top marvel pairing old-world craftsmanship with a turbocharged BMW M340i engine.
Morgan is known for its handcrafted, retro-styled vehicles, but its latest ultra-exclusive model relies on a powerful, modern, mass-produced BMW engine and automatic transmission. This approach presents a contrast to Morgan's traditional bespoke engineering focus.
Morgan appears to be strategically embracing modern performance components to enhance driving dynamics and appeal to a new generation of ultra-luxury collectors, while maintaining its core identity through design and extreme exclusivity. This strategy targets buyers who prioritize contemporary reliability within a handcrafted, classic shell.
Powertrain and Design Details Emerge
- The Midsummer Coupé uses a turbocharged engine similar to that found in a BMW M340i, mated to an 8-speed ZF automatic transmission, according to The Autopian.
- The car is powered by BMW's turbocharged 3.0-liter B58 inline-6 engine, Jalopnik reported.
- The new design features 19-inch multi-spoke wheels, described as the most intricate to date, Car Design News stated.
This combination of a potent BMW engine and intricate, bespoke design details offers both modern performance and classic aesthetic appeal. It signals Morgan's commitment to delivering a refined driving experience without sacrificing its signature handcrafted charm.
A Decade-Long Wait for a Hardtop Revival
Morgan Motor Company has unveiled its first hard-top model in over a decade, the Midsummer Coupé, according to Robb Report. This marks a subtle expansion of Morgan's design and performance envelope, aiming to attract a broader, yet still ultra-exclusive, segment of collectors.
